About the Programme

Cha-Ching helps kids learn how to make smart money choices. Developed by Prudential Corporation Asia, Cha-Ching tells the story of six band members whose fun and exciting adventures teach them about key money values: Earn, Save, Spend and Donate. Through musical animated videos that kids can sing along to, online applications, a game and at home activities for parents and kids, Cha-Ching helps children prepare for a responsible financial future.